Huffington Post:
A four-month contest to reward Canada’s most dedicated hockey players could only end in a place like this.
The lucky winners of Molson Canadian’s #AnythingForHockey campaign were flown by helicopter this month to a professionally built rink on a glacial B.C. lake to play an epic game of shinny.
These ads have been all over Canadian TV for months and, while you couldn’t pay me to drink Molson Canadian, their ad campaigns have always been wonderful examples of what it can mean to be Canadian and what hockey means to us. Now, excuse me. After watching that video, I’ve got some dust in my eyes I need to get a tissue to wipe out.
To me, Molson Canadian has a unique taste: “There’s a hockey game going on and I couldn’t get anything better, so I’ll sip this while I watch.”
But that’s become an almost treasured taste over the years. Not so treasured that I wouldn’t sooner drink most other beers, though.
I’d sooner drink my own urine – not that could tell the difference…
It is sad that such a large portion of people think that anything in this ad defines what it means to be Canadian.
What is sad about it?