Magic Leap is an augmented reality company, developing technology that blends computer generated imagery with reality. They are currently valued at around $2 billion, with a pool of investment dollars from Google and others of about $542 million. They don’t have any products yet, but there is a ton of buzz from people who’ve seen behind the curtain.
I’ve seen some of the concept videos and love the imaginative detail. Take a look at the video below to get a sense of the sorts of things Magic Leap is dreaming of. And take a read of this New York Times article if you are interested in the business side.
I dunno, I’d think the last thing you’d want at work is your workmates running round the place like mad assassins shooting at things only they can see, and probably shouting “Pew, Pew Pew!” or “Click Click-boom!” with the occasional “Booyah!” or “Come get some, Mutha…” thrown in.
Yeah, Nah, I’ll pass thanks.
This is one reason I respect Apple so much. They don’t talk up things and make fancy concept videos, they ship. Maybe the first versions are barely there because they ship as soon as the tech can deliver the experience and quality that they want, but we get a real product vs some self-promoting video.
Magic Leap has sent out a lot of smoke. Let’s see the fire.