Serenity Caldwell pulls another rabbit out of her hat, listening and typing, sometimes typing and listening. All for our benefit.
A great call. Tim drawling, Cramer gushing. A love-fest, true, but extremely entertaining. My favorite bit:
Cramer: And I regard your company with the highest ideals and the greatest manufacturing. I know every day when you come to work I feel you must think that you have a stewardship you’ve got to fulfill because of Steve Jobs. I want you to know that we — that you have far exceeded what ever — anyone, I think, could have done, but you still walk in his footsteps. How do you feel about the legacy?
Cook: You know, there’s not a day that goes by that I don’t think about Steve, and he is still the core part of Apple, his DNA is deep in the company. His office is still next to mine with his name on the door. And the values that he placed in here, and sort of the spirit — that we are here to make the very best products in the world that enrich people’s lives — that is still the centerpiece of this company.
Thanks for the transcript, Serenity. Click here for the rest of it.
In an age of pulpy, link baiting bullshit that passes for tech journalism it’s always a pleasure to read young, intelligent, and insightful writers like Serenity Caldwell.
Cramer is a fraudulent piece of trash. He’s bashed Apple quite a bit, and often advised against investing in the company, and implied it was on a downwards trajectory. Of course now, he pretends as if he’s been some cheerleader for Apple in order to suck up to Tim. Pathetic.
File this conversation under “how we know Jobs is truly gone.” I like to imagine Cook having had a good, long vomit after ending that call.
In a previous century, Cramer would have been a guy in a shabby waistcoat, selling snake oil out of the back of a run-down carny wagon. His assistant (an ancestor of Henry Blodgett) would’ve arrived in town a day or two earlier, pretending to be a cripple whom Cramer’s elixir would instantly cure in front of an easily-impressed crowd of rubes.
To be clear, I don’t fault Cook for calling in. I’m sure he secretly hates Cramer, but sucked it up and delivered his performance because he believed it would be a net positive for Apple.
Exactly. I picture Cook on the phone, smiling broadly while jabbing a letter opener into his thigh.