Bloomberg:
For almost a century, Kellogg defined the American breakfast: a moment when people would be jolted out of their drowsiness—often with a stupendous serving of sugar.
The sales of 19 of Kellogg’s top 25 cereals eroded last year, according to Consumer Edge Research, a Stamford (Conn.) firm that tracks the food industry. Sales of Frosted Flakes, the company’s No. 1 brand, fell 4.5 percent.
Kellogg executives don’t expect cereal sales to return to growth this year, though they hope to slow the rate of decline and do better in 2016. But some Wall Street analysts say cereal sales may never fully recover. In Battle Creek, so-called Cereal City, that would be the equivalent of the apocalypse.
I haven’t sat down to a bowl of breakfast cereal in more than a decade but my favourite was always Apple Jacks.
Smacks!
From the CEO: “The company has been around for 109 years, We have the time. We have a plan to turn it around.”
This guys is old school corporate. How can he not have seen the changing trends in breakfast tastes?
I only eat cereal at night. Even Seinfeld gave up on cereal.
If you were to try and eat a bowl of Apple Jacks today, you’d gag at the tremendous amount of sugar in it.
And that’s the problem. Kellogg cereal was mostly sugary snacks when we didn’t know better.
I still eat cereal from time to time, but rarely do I eat that sugary stuff…
12g / cup. You’d get more out of a glass of orange juice.
I’m not saying it’s healthy, but let’s at least be honest about why. 🙂
And if you knew/saw me, you’d know I don’t give a rat’s ass about the amount of sugar in my cereal. 🙂
Ain’t cereal if the sugar doesn’t grit against your teeth. 🙂
janakj’s body is a temple. Shawn’s body is pool hall. And I respect that.
I haven’t had a bowl of cereal in years, but the correct answer is Oreos cereal.
There is a place in this world for both. 🙂
Cereal sales decline for a number of reasons. But, I’m not sad. The vast majority of breakfast cereal is over processed and full of High Fructose corn syrup. Cereal is not good nutrition
Anyone remember “The Freakies?” Props to Steven Fisher for bringing up the sugar thing. Today’s cereal doesn’t have anywhere near the amount of sugar they had in the 70’s when I was a kid, so props to the industry for that. But I think people like either a hot breakfast (hell yeah) or a portable one. Some crunchy things in cold milk? When I can have me some bacon, home fries, scrambled eggs? C’mon now.
Since when do people eat just 1 cup of cereal? 🙂 I know I used to eat three bowls at a time… also, don’t forget the sugar in milk.
And, OJ is one of the other over-sugary drinks that were peddled as healthy drinks in the ’90s. I still can’t believe OJ and Snapple were my two preferred beverages.
So, yes, I do consider this very sugary now.
(To Yosemite’s credit, it keeps on autocorrecting Snapple to “snaffle.”)
Dry cereal had a pretty huge sugar reduction at one point, though I don’t remember when. They realized they could cut it drastically without impacting the flavour.