It will probably not come as a great surprise to learn that Apple won in a number of categories for 2015 customer satisfaction survey. The study, conducted by market research brand keys, also gave Apple subsidiary Beats an award as well.
It appears Apple pretty much cleaned up in its categories. According to Brand Keys, Apple won in the laptop, smartphone and tablet categories for 2015. Apple was followed by Samsung, Lenovo, LG, Sony, Motorola, Nokia, and Blackberry. There’s not much of a surprise in the order of companies following Apple either.
Beats won in the headphone category, which is a surprise for me—Beats aren’t really that good, but this is about satisfaction, not quality. Beats was followed by Bose, Sony, JVC/Parrot (Tie), Rocketfish/Audio-Technica/Panasonic (Tie), Apple, Maxell/Monster/Skull Candy (Tie), and Egghead/Pioneer (Tie).
For the 2015 survey, 36,605 consumers, 18 to 65 years of age from the nine US Census Regions, self-selected the categories in which they are consumers, and the brands for which they are customers. Seventy (70%) percent were interviewed by phone, twenty-five (25%) percent via face-to-face interviews (to identify and include cell phone-only households), and 5% online.
I feel sexy with my Beats on. Bose and Sennheiser can’t match that.
Beats gets a bad rap, but they’ve worked hard to improve their sonic properties and balance. They’re still bass-heavy, but nowhere near all-bass anymore.
And I say this as someone who has a variety of headsets, not just Beats. (In fact, I tried to love the Beats Studio Wireless, but it’s noise cancellation isn’t as good as my Bose QCs, and the headphones are simply too heavy for me.)
BUT APPLE LOST TO A GROCERY STORE IN A GLOBAL SURVEY OF PEOPLE WHO TAKE GLOBAL SURVEYS! BLEEEEEARGH!
/obligatory
Yes but we’re they IN the grocery store taking the survey on their iPhones at the time?
Never take surveys hungry…
I’ll make sure I eat an apple before I go. Ba dum dum. I’ll be here all week. I corrected my we’re to were too up there. I always see errors after the fact. Sorry… Just blithering. I think I am snowbound crazy.