Listening to Tim Cook’s Goldman Sach’s talk, I was struck by this statement, made in the midst of a discussion of the upcoming Apple Watch release:
I think one of the biggest surprises people are going to have when they start using it is the breadth of what it will do. Obviously, it’s a precision timepiece. And, just like you’re wearing a watch and you probably think it looks really cool…I’m not sure I do, but…
This last bit was followed by a pretty solid wave of laughter from the crowd. My first thought was, snap, did Tim Cook just call out this Goldman Sachs dude for his poor taste in watches? Why would he do that?
It’s a funny moment. But I wonder if it was truly accidental. I wonder if that was a choreographed move, an intentional shot across the bow of traditional watchmakers, telling the world that a new standard of cool is coming.
An interesting moment, regardless of its intent.
I don’t think he was calling out the guy for his poor taste in watches, it was only meant to indicate that all taste is personal and individual.
Very cagey indeed. It effectively cuts off accusations of “ugliness” at the pass.
I’m less concerned about how “cool” it may be to wear an Apple Watch than about how long it will be supported. I would be very irked to spend $400-$500 on this techy looking watch and two years from now it no longer gets software updates but worse still can’t communicate to any services or my iPhone and Mac.