Historic Genius Bar logos are being removed

IFO Apple Store:

An original and significant element of Apple’s retail stores is disappearing. Over the past month workers have been removing the “atom” symbol that has pinpointed the Genius Bars since the first store opened in 2001, and they are replacing it with wall graphics to match those recently installed in back-lit wall displays.

I’ll be sorry to see them go. One of my favourite photos I ever took was of Steve Jobs at the opening of the first New York Store. He was leaning forward on the Genius Bar and I framed a perfect shot of him with the word “Genius” right about his head.



5 thoughts on “Historic Genius Bar logos are being removed”

  1. So you took a photo of Steve Jobs, and it ever occurred to spend a couple seconds- oh I don’t know, email it to yourself, or save it to a flash drive, or upload it somewhere, or print it, or or..the list goes on.

  2. Being so used to hearing tales of you losing objects in the real world. Hearing about you losing stuff in the virtual world is novel, disappointing, and not surprising.

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