USA Today:
Starting next week, passengers on select JetBlue Airways flights can use Apple Pay on their iPhone 6 and 6 Plus handsets to buy food, drinks and certain onboard amenities when the plane reaches cruising altitude. You’ll be able to upgrade to available premium seats, too.
JetBlue is the first airline to accept Apple Pay at 35,000 feet. It almost certainly won’t be the last.
One more Apple Pay domino falling.
I haven’t flown JetBlue lately, but even with Apple Pay it’s still not better experience than in-seat ordering on Virgin America, especially in Main Cabin Select. Being able to pay for a cabin upgrade at the gate with Apple Pay is great, though! I hope VA gets it soon.