The Atlantic:
The story of how avocados went from being an obscure West-Coast cash crop to the juggernaut of the Midwestern produce section is one of extreme feats of marketing and major shifts in ideas about nutrition. It is a story of a desperate renaming, a PR Hail-Mary, and of the changing nature of the Super Bowl. It is a tale best enjoyed with a squeeze of lime and generous sprinkling of cilantro.
Growing up in Nova Scotia, I never even saw an avocado. This story of its rise to become “America’s favorite fruit” is fascinating.
Avocados are delicious. I don’t GAF if they’re good for me.
Shawn, didn’t you see the old Pete’s Frootique segments on the CBC?
http://petes.ca/meet-pete
That’s where I learned about mangosteens, star fruit, durian etc
LMAO OMG! I haven’t heard that name in decades! Is Pete still around?
Avocados are a hell of a thing.
As a youthful bachelor, I live off white wine and avocados.
You’re busting the demographic, sonny.
Sorry, but white wine means you’re a 50-ish disaffected suburban housewife. 😉
http://deadpretty.tumblr.com/post/109954623756/same 😉
Small wonder I didn’t catch the reference. t remember the pilot for “Bored to Death.” It lived down to its title.