Apple Inc has taken the number one luxury gifting spot in China from designer goods maker Hermes International SCA, according to a Hurun luxury report on Thursday, reflecting the iPhone maker’s recent hot streak in the country.
Apple’s strategy for China is on fire.
So, as we move forward Apple is going to have 3 quarters per year of “bump.” Q1 will be Holiday West (Christmas and Hanukah), Q2 will be Holiday East (Lunar New Year), Q3 will be summer doldrums, and then Q4 will be iPhone/iPad release. Rinse, and repeat. The phrase “license to print money” has been thrown around a lot lately, but it’s certainly, and almost literally, true.