Apple has acquired British startup Semetric, which runs the Musicmetric analytics tool, as part of its plans to relaunch its Beats Music streaming music service later in the year.
It will be fascinating to see what type of plan Apple has for Beats. Will it be integrated into iTunes as a technology, or will Beats get some Apple touch-ups and continue on as it is.
I wish Apple would buy Meridian Audio, and pick up the MQA high res audo codec. Give Neil Young a run for the money!
Beats is way better, no doubt, than Apple Radio, but I’ve been playing with Tidal, and that’s a pretty nice service.