I usually don’t link to things like this, but this one is very interesting.
Monument Valley success by the numbers
I usually don’t link to things like this, but this one is very interesting.
They included their development costs but I’d be interested to know their marketing costs as well. The games category is insanely competitive.
I’d be more interested in seeing their costs broken down by platform. Android (Google Play + Amazon) earned them an extra 25% revenue, a little over $1M, but that’s only slightly higher than their original development cost. Even without factoring other costs, this would not have justified the Forgotten Shores expansion, which would have put their costs above Android revenues. Monument Valley would have been, at best, barely profitable if it were Android-only.
With all the press and bitching about the people who complained about having to pay for the “Forgotten Shores” expansion, it’s worth noting that a full 25% of original buyers bought the expansion. That seems like a great number.
Everyone who complains about not having an Android version of a program should be shown that revenue graph.
The “Amazon free” version seems to have lost them some money.
stats & profitability of a popular iOS app? this is a great thing to link to…