Reuters:
At this week’s Consumer Electronics Show in Las Vegas, mobile-marketing firm TapSense plans to release an Apple Watch ad-buying service. The service will provide a first glimpse of how businesses can serve up ads on the watch, even though the gadget will not be available until later this year.
At issue: the same qualities that render the watch exciting to Madison Avenue, such as the ability to detect customers approaching a store and to zap an ad directly to their wrists, also risk alienating those customers.
Before any one panics and screams about ads on the Apple Watch (oh, too late – they already are), keep in mind this is a “service” being offered to developers to include in their apps and there is no indication that Apple will allow such functionality. And, even if Apple does, I can promise you it will be an entirely opt-in process. Apple is not going to allow developers to push ads at you without your permission.
Spot on, Shawn. This is so far out of the “Apple experience” that Apple wants to bring to the wrist, this is not going to happen in the real world. A CES headline but meanwhile the rest of us are going to pay for this device. If you shell out 10K for the gold one, you really want to have adverts?
Thank you for posting this Shawn. Too much crap out there from Henry Blodget to MacRumors posters making this sound like Apple has approved ad spamming on Watch.
It’s sad there is so little common sense and so much link bait. Only a complete idiot would think Apple would allow this kind of functionality without your permission/opt-in.