The story behind “The Song” Apple ad


Apple has posted a behind the scenes video of the making of their latest holiday ad, “The Song”.



3 thoughts on “The story behind “The Song” Apple ad”

  1. Nice. But parts of that recording booth look a bit as though they were designed relatively recently to look period.

  2. I wonder if it’s a coincidence that the behind the scenes is as long as the time limit in the recording booth.

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