Apple Watch design from a watch designer

It’s beautiful. As someone who designs consumer electronics and watches, the more I looked at it the more impressed I was. It’s got Marc Newson’s fingerprints all over it.

It’s clearly something he designed rather than Jony Ive. It’s funny they announced he was working with them after the watch. But to me that was the Apple way of underhandedly giving him credit for the design without actually saying he designed it. But it seemed to me very Marc Newson.

A fascinating story.



One thought on “Apple Watch design from a watch designer”

  1. Interesting sub-text there that there is an “Apple way” of being underhanded with giving credit.

    Why should they announce Marc was working with them before they’d announced the watch? Surely that would legitimise all the rumours at that point.

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