Revenues from online shopping on “Cyber Monday” surged 15.4 percent higher than last year, setting a new all time peak in U.S. ecommerce, with online mobile sales overwhelmingly driven by customers wielding Apple devices.
This doesn’t really surprise me that much. People seem to be very comfortable using their iOS devices for many things, including purchasing items from a variety of stores. This is something I see that sets Apple apart from its competitors—people have confidence in its products, which leads to confidence in doing other tasks, like shopping.
The rough rule of thumb is that an iPhone user is worth 4X more than an Android user. The law of large numbers seems to apply and individual markets do show some variability but it’s generally a good guideline.
“rough rule of thumb is that an iPhone user is worth 4X more than an Android user”
That multiple will be enhanced once ApplePay hits full stride.