Even the product page is the same as Apple’s for Nokia’s new tablet.
12 thoughts on “Oh Nokia”
‘Think different’
Every time I see something like this, I picture Canal Street knockoff vendors selling crap off folding tables.
Best part is the “Every detail matters” and then what they show is someone picking up [or putting down] the tablet upside down.
Nokia didn’t copy Apple, they copied Samsung copying Apple.
“As a part of the Nokia licensing deal – Foxconn is responsible for full business execution, sales, customer care, marketing and liabilities.”
Wait, so MSFT didn’t buy the entire brand? How much more would that have cost? I just don’t see the point of purchasing something for billions of dollars then balking at taking everything by allowing the company to still sell other products under the old brand that could potentially weaken the overall image.
Well, in fairness to them, they’re pushing “zero air gap display” and “balance”, which are respectively “shown” and “implied” in that presentation.
(I also take a small pass on “the same”, per Jim, given the different orientations; if “someone half-picking up a tablet” is “the “same”, sure. But see below about that.
But “half picking it up” is also simply ideal for showing Real Thickness In Context. I can’t think of a superior solution to that task.
…
Between the iPad Air 2 and Mini pages on Apple’s site, I can’t think of a plausible orientation or presentation not used by Apple, including the POV “both hands” look, “straight on”, “angled from the bottom”…
When Apple is using (wisely) every plausible angle and both single and multiple hands … I think it becomes a little unfair to call it “the same as” Apple to show a … different single-hand grip.
There are limits to what we can call copying; will a white background be Apple Property next?
At some point it’s not “exactly the same as Apple” and is “everyone with half a brain uses the same sorts of shots to show a product”…
I give Nokia points for not copying the iPad in the actual tablet design. The edges – the place where the most leeway is available in a modern tablet – are radically not an iPad’s edges.)
Launching in China then Russia. I suspect it’s only for markets with weak IP laws.
Yes, it’s a blatant copy. But I think Nokia did a better job on the text. Apple’s got a lot more wall of texty lately.
I thought” nice” then “wait…is that an iPad comparison picture?” Nope…that’s the Nokia tablet. -_-
I’ve disagreed with a lot of the “X copied Apple” crap floating around but this cannot be denied by anyone. To boot they copied the page design and the hand holding the device? Wow!
It’s not a Nokia tablet. They just licensed the use of their brand to Foxconn. I wonder how Apple will react.
They didn’t buy the Nokia brand at all. just their cellphone business. The deal allows them to use the Nokia brand for some time, but they have already begun to phase it out.
Microsoft got Nokia’s cellphone business for a song. The whole company would have been a lot more expensive, and such a deal might have met resistance from the Finnish government.
‘Think different’
Every time I see something like this, I picture Canal Street knockoff vendors selling crap off folding tables.
Best part is the “Every detail matters” and then what they show is someone picking up [or putting down] the tablet upside down.
Nokia didn’t copy Apple, they copied Samsung copying Apple.
“As a part of the Nokia licensing deal – Foxconn is responsible for full business execution, sales, customer care, marketing and liabilities.”
Wait, so MSFT didn’t buy the entire brand? How much more would that have cost? I just don’t see the point of purchasing something for billions of dollars then balking at taking everything by allowing the company to still sell other products under the old brand that could potentially weaken the overall image.
Well, in fairness to them, they’re pushing “zero air gap display” and “balance”, which are respectively “shown” and “implied” in that presentation.
(I also take a small pass on “the same”, per Jim, given the different orientations; if “someone half-picking up a tablet” is “the “same”, sure. But see below about that.
But “half picking it up” is also simply ideal for showing Real Thickness In Context. I can’t think of a superior solution to that task.
…
Between the iPad Air 2 and Mini pages on Apple’s site, I can’t think of a plausible orientation or presentation not used by Apple, including the POV “both hands” look, “straight on”, “angled from the bottom”…
When Apple is using (wisely) every plausible angle and both single and multiple hands … I think it becomes a little unfair to call it “the same as” Apple to show a … different single-hand grip.
There are limits to what we can call copying; will a white background be Apple Property next?
At some point it’s not “exactly the same as Apple” and is “everyone with half a brain uses the same sorts of shots to show a product”…
I give Nokia points for not copying the iPad in the actual tablet design. The edges – the place where the most leeway is available in a modern tablet – are radically not an iPad’s edges.)
Launching in China then Russia. I suspect it’s only for markets with weak IP laws.
Yes, it’s a blatant copy. But I think Nokia did a better job on the text. Apple’s got a lot more wall of texty lately.
I skimmed The Verge earlier thinking, as I scrolled, “wow…this looks pretty great” then I got to this image: http://cdn3.vox-cdn.com/entry_photo_images/12981464/nokian12_1020_verge_super_wide.jpg.
I thought” nice” then “wait…is that an iPad comparison picture?” Nope…that’s the Nokia tablet. -_-
I’ve disagreed with a lot of the “X copied Apple” crap floating around but this cannot be denied by anyone. To boot they copied the page design and the hand holding the device? Wow!
It’s not a Nokia tablet. They just licensed the use of their brand to Foxconn. I wonder how Apple will react.
They didn’t buy the Nokia brand at all. just their cellphone business. The deal allows them to use the Nokia brand for some time, but they have already begun to phase it out.
Microsoft got Nokia’s cellphone business for a song. The whole company would have been a lot more expensive, and such a deal might have met resistance from the Finnish government.