Washington Post:
For a large chunk of consumers, buying a wearable before the Apple Watch just isn’t an option. As part of a six-month study of the wearable market, PriceWaterhouseCoopers asked 1,000 consumers to share how they feel about the wearable market, and found that 59 percent of them were most excited by Apple’s entry into the market. (Amazon, Google, Microsoft and Nike rounded out the top five.)
The report also notes how important the Apple Watch is to the wider market, calling it a “sleek device that rivals project will help mainstream the entire wearable category.”
In other words, until Apple joins the fray, everyone else is just holding their breath.
The role of a setter of trends, of a market-maker.
“In other words, until Apple joins the fray, everyone else is just holding their breath.”
I’ll just count that as hyperbole. You can’t close with that after saying you interviewed 1000 people. I’ll fix it for WP:
“In other words, until Apple joins the fray, 1000 people are just holding their breath.”
That being said, is it just me or did news of Google Glass just die? Haven’t heard a peep in Twitter or my RSS feed for quite some time.
In other words, you consider that study’s sampling invalid as an indicator of consumer sentiment for wearables, correct?
1,000 people is a pretty good sample size for a consumers survey like this. much larger than many published psych studies.
are you upset that it isnt focused on the techno-elite? those arent normal consumers.
this guy is always crazy. at least he isnt as active anymore.
I love you too kyron.
No, I consider the closing incorrect. You can’t interview 1000 then close with “everyone else” as that’s completely overselling the results.
Hyperbole.
I have no issue with only 1000 people, just the closing.
Exactly. 😉
There have been some updates but it took a backseat to Android Wear, it seems. The last thing I heard was Glass received an update to Wear style notifications or synching, something like that.
I’d say we could easily see if this is true by looking at wearables sales over the holiday season(s) (i.e. Christmas/Hanukkha in the west and Lunar New Year in the east) vs sales in Spring 2015 when the Apple Watch ships. But I’m not sure we’ve EVER heard an authoritative number on Moto 360 sales. Regardless, I’m not sure anyone informed really disagrees with the idea of Apple announcing a smart watch for Q1 2015 pretty much froze the market. Unless you’re heart-set on one of the current wearables (and/or totally opposed to anything Apple) what’s the point of not waiting to see what Apple does? After the iPod, iPhone, and iPad a lot of consumers are willing to give Apple the benefit of the doubt on the desireability of their products.
I’m not sure you understand how polling statistics work. AT ALL
You’re that guy that waits until 2AM on election night because you don’t believe the polling trends, right?
LOL. I have an official troll. I’d appreciate taking the III off though so your trolls don’t show up under my sons name in anyway.
But..to answer your question, no.
“(Amazon, Google, Microsoft and Nike rounded out the top five.)”
Amazon wearable: tap to buy, and minutes later a quad-copter drops the goods (even your lunch) right in your lap.
Google wearable: constant spamming with itty bitty little ads precisely tailored to keywords in your Gmail, your search history, and your current location. They should pay you to wear it.
Microsoft wearable: just a placeholder until they can figure out how to copy Apple Watch without making it look like they’re copying Apple Watch too hard.
Nike: yet another disposable fitness tracker.
Samsung: gear who?
Agreed but we’d only know if they did release sales numbers.
I haven’t seen any sales figures on the 360. It was sold out for the longest online and in stores but that could be supply constraint + desire. Best Buy kept saying every time they got some they were out the same day. Again…that could be a shipment of 10 or 100, no clue.
I absolutely agree it gave iPhone users pause if they were planning on leaving iOS for Android or Android users who were considering staying only because of an Android Wear device. Users happy w/ their platform, I doubt it.
Remember these devices don’t cross OSes so to say Apple Watch gave pause to everyone simply cannot be true UNLESS everyone was considering buying a new iPhone + Apple Watch.
Again, unsure how many times I have to state this, I have zero issue with the poll. The writer went left with “everyone else” in the conclusion.
Of course, asking people what they want does not indicate what they’ll buy for others as gifts. Lot of people previously got cheap Android tablets instead of iPads for Christmas.
At $ 4000+ a copy, they may not sell but 8-10 worldwide.. SO, WHO CARES???