Yesterday, I was digging through an old pile of papers, when I came across some old Apple Newton marketing material. One of the items was a large format, two sided poster pre-announcing the Newton. Really brought back some memories. Back in 1993 (I think), I spent a week at Apple in what was called a “tech kitchen”, learning the ins and outs of NewtonScript. Part of the swag I got was the poster.
There’s no really easy way to bring the poster to life on-line, and I have not yet found this particular poster on any web site. But in my wanderings, I did come across this page, an incredibly detailed collection of Apple ads.
Oh, and if I do figure out a nice way of bringing that Newton poster on line, I’ll be sure to link to it. The best suggestion at the moment is to take a picture of it. Worst case, I’ll do that, though I’d really like to find a big scanner to really do it justice.
strangely that link refuses to render anything on my iPad Air.
80s advertising sure talked a hell of a lot.
Please post a photo of the poster so we have some idea what it looks like.
I’m just amazed that the actual sales pitch for productivity software hasn’t changed at all in three decades. What does it say for progress when people are still looking for a solution that “saves you so much time on day-to-day details, you get more time to focus on where your business is headed”.
What else is there to say? The only thing that can change are the degrees to which it’s either made more complicated or more convenient to use.
what about beer? we’re basically still at “tastes great” and “less filing” there, too. what more is there to say?
“And tech-blog comments, too. FML.”
😉
Probably because the purpose of productivity software is still the same. Hence the term “productivity.”
Ok so maybe the dig was a little too subtle, too meta?