Apple Watch’s editorial debut in Vogue China

Today, BoF can reveal that the Apple Watch will make its fashion editorial debut on the cover of Vogue China’s November issue, featuring supermodel Liu Wen. We spoke to Angelica Cheung, editor-in-chief of Vogue China, to get the story behind the story.



3 thoughts on “Apple Watch’s editorial debut in Vogue China”

  1. This border into false advertisement
    when Watch spends 90% of the time
    have its display turned off.

    You can’t even photograph it like shown without special settings.
    and the battery would only last 1 hour.

  2. Both the iWatch and iPhone look way more stylish with that deep black screen being off, so honestly that’s not the problem.

    The advertisement should show how it looks when the interface is on, and ostensibly it won’t just turn itself off the very second you stop touching it, so the interface will be visible for those around you (and it matters, in terms of fashion).

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