The site, set to open in time for the holiday-shopping season on Manhattan’s busy 34th Street, would mark an experiment by Amazon AMZN, -2.27% to connect with customers in the physical world. Amazon has built its business on competitive pricing and fast shipping. Until now, though, it couldn’t compete with the immediacy of a traditional store.
I’ll be honest, I’m not sure this makes sense to me. Amazon has a strong brand, but this doesn’t seem to do anything to strengthen its core business.
If I want to buy from a brick and mortar store, why would I want to go to Amazon?
It’s running out of ideas that keep the stock inflated with “hope-springs-eternal-we’ll-be-profitable-someday” gas.
A delivery drop? Seriously?
Same reason you’d buy from Amazon online – it’s cheaper.
Fools Rush In.
Amazon’s core business is selling products. There are millions of potential customers who don’t or can’t shop online. It offers a chance to pay with cash or checks. It’s no different than other “mail-order” companies like Sears or JC Penny.
I can easily imagine people browsing in other stores in that area and taking note of items of interest. Afterwards go to the Amazon store and place their order knowing that it’s delivered the same or next day.