Re/code:
Bose secured a league sponsorship deal that effectively allows it to elbow Beats — and any other rival headphone manufacturer — off the playing field.
Under terms of its agreement with the league, the NFL confirmed, Bose received a broad set of rights that entitle it to prevent players (or coaches) from wearing any other manufacturer’s headphones during televised interviews.This ban extends to TV interviews conducted during pre-season training camps or practice sessions and on game day — starting before the opening kickoff through the final whistle to post-game interviews conducted in the locker room or on the podium. The restriction remains in place until 90 minutes after the play has ended.
Does Bose really think this will make any difference in their sales or market share? Do they think that potential buyers, seeing the headsets on a bunch of “old guys” on the sidelines will make their target audience think, “Oh! I like that look! Gotta get me some of those!”?
I am sure iPads are also banned for the same reason.
Only time before even players won’t be able to use during off days to study the plays or video highlights as well.
In other news last TV channel that used to show cartoons on saturday has stop showing so Kids will force parents to pay for cable fee. Thanks CBS.
Maybe they should be more concerned with beatings, than Beats.
No Fun League.
They probably don’t think that. More like if the consumers don’t see the Beats brand they won’t think about it or associate with the NFL. On the other hand, if they see the Bose band they may think about it and associate it with the NFL.
Right now, it’s arguable that it’s a good thing to be associated with the NFL.
Bose is a pretty savvy company, so I doubt they think it’ll actually make a difference. I think it’s more like “we’re paying this much to be the exclusive headphones/headsets on the field, so let’s not split mindshare with another company while the cameras are rolling.”
Supposedly product placement works. Do all those Apple laptops you see in the movies help establish the brand? I’m guessing it does to some degree.
I’m guessing this’ll go over as well as requiring Olympic athletes to carry (and use) a specific brand of phone.
If Beats had this exclusivity, you’d sing its praises.
Beats are big mostly because of celebrity influence so…yeah, they rightfully feel that way.
Old school media == old school thinking.
Nike also pushes back hard and it does seem to work for them. They also have direct advertising connections with many star players. I do believe it is pretty much common practice with many sports leagues and their corporate sponsors.
Not for the gear itself, but for the marketing team that got the deai.
Obviously product placement works, otherwise it would not be such a huge business. Sure having suitable brand and products helps too.
How on earth is for example Colin Kaepernick an “‘old guy’ on the sidelines”? He has done promotion for Beats and it sure has worked.
People watch NFL, they enjoy what they see. The visibility is great for a brand. Sure, if NFL ratings go down you could argue that it is not worth as much money, but bad press of NFL is not bad for the placed products.
One crappy headphone maker puts the hex on another crappy headphone maker.
This will do nothing to change the market for headphones.
What’s wrong with America can be summed up in 5 minutes of observing the NFL.
“Do they think that potential buyers, seeing the headsets on a bunch of ‘old guys’ on the sidelines”
Bose’s market is old guys. Most of the people I see wearing them are grey-haired executives on airplanes. My father in law bought a Bose soundsystem because he thought “it sounded incredible.”