Vogue:
The secret weapon of the most sought-after personal-electronics company in the world is a very nice guy from Northeast London who has a soft spot for woodworking and the sense that designers ought to keep their design talents backstage where they can do the most good. “There’s an odd irony here,” he observes. “I think our goal is that you would have a sense that it wasn’t design.”
Always interesting to read about Ive.
Rare look? Not so much anymore. He seems to be out there more these days.
This feels like it was written for someone who hasn’t heard of Apple before. Nothing new here.
it’s Vogue. they don’t monitor the tech rumor blogs.
No, it’s The Loop.
Why is a Vogue article containing nothing new posted here?
Because not everyone is as attuned as you are to Ive. I thought The Loop readers might enjoy the interview.
Even for those of us who might live and breathe every move that Apple might make, it can still be interesting to see the company examined in a new venue.