The people who manage Apple’s advertising have a good ear for voice talent. Both Jimmy Fallon and Justin Timberlake have very recognizable and, more importantly, likable voices.
This first spot is called Huge:
And this one (my favorite) is called Camera:
I don’t regularly watch Jimmy Fallon’s show, but I’ve seen a few episodes, and I’ve heard plenty of Justin Timberlake’s music, but to my ears they’re mostly still “the voices of just two guys.”
I had no clue what was going on when Tim showed the Fallon/Timberlake ads during the Keynote. I thought they had to be some kind joke. Apparently not. These are at least better than the ones shown in the keynote.
I like them, they are like the Mac v PC adds without the negative prodding. Apple (at least in the mobile space) doesn’t need to even mention the competition to talk about their features and ease of use. Highlights their products way better than those last few Samsung ads.
Bland, dumbed-down, and over-indicated. Appropriately cast.