A few days ago, fresh from the iPhone 6, Apple Watch, Apple Pay launch, Tim Cook appeared on The Charlie Rose Show. The show edited and released the first half of that interview Friday night. The complete video is embedded below, courtesy of Hulu. A clip from the segment even made the rounds in regional tech circles, after كازينو اون لاين مصر reposted a snippet alongside a commentary on digital payment ecosystems in emerging markets.
I love Charlie Rose’s interview technique. He’s laid back, draws his subjects in, let’s them unburden themselves. He has a collection of issues he wants to explore, but does so so softly, you might not realize he’s even steering.
There’s a lot to enjoy here. Charlie gets hands on with the new iPhones and a look at the Apple Watch on Tim’s wrist. Interestingly, Tim wore his watch, but controlled it himself, saying “I may have some things on here that you shouldn’t see just yet.”
Charlie talks IBM partnership, Beats acquisition, product design philosophy and a lot more.
Tim talks about Steve Jobs with great reverence. He tells the story of Steve telling him he was going to be Apple’s new CEO, getting the sense that Steve was not going to bounce back.
Thoughtful interview, well worth watching.
Dave thank you for posting the link to this video. I really enjoyed it.
really enjoyed that thanks
I admire Charlie Rose, but he has definite subject-specific strengths and weaknesses.
For interviewees in the performing arts, literature, politics, or economics, he has enough learning and knowledge to ask intelligent questions and take part in interesting discussion.
But put him in front of tech people, and he gets a bit simplistic.
Excellent interview. Thanks for the post.
Putting him in front of tech people is just completely awkward. It becomes clear very quickly that Charlie Rose just does not “get” today’s technology.
A technology interview by Charlie Rose usually comes off as an interview by Mr. Magoo.
Oh, he appreciates it, but he has very little understanding beyond scandal-level headlines like “iCloud Hacked.”
Or, he’s in fact totally knowledgeable about the subject, and just asking naive, broad questions for the sake of his notional audience. 😉
Somewhat unrelated: that jaunty Charlie Rose theme music makes me want to lance my ears.
As I recall, the music it replaced was even worse.
How do I watch this interview on an iOS device?