These new ads are unfocused and mean-spirited. I’m struggling to make sense of them. Where’s the clever?
Samsung releases new set of tin-eared ads
These new ads are unfocused and mean-spirited. I’m struggling to make sense of them. Where’s the clever?
These look like 2 college freshman film students wrote the script, set up a camera, and filmed them. I was looking forward to a good laugh, especially about the stream, there was none to be had.
I’ll leave it with these simple words.
“Is Pepsi okay?”
Indeed. They are utter ridiculous and dumb. Perhaps if it had been an Apple Genius v a Samsung faux genius comparing notes it wouldn’t have been so annoying. but it wasn’t, so it was
And Android fan friend of mine walked past me just now and saw the thumb nail on the screen and said, “Those are pretty hilarious.” So, I guess they are hitting their demographic: people who already use Android phones. Seems to me you’d want to get people to switch or buy you in the first place, but I have no marketing degree.
omg, it hurts my eyes, my ears are bleeding …
Samsung probably knows it’s easier to convert people from Other Android Phones – and they do have money, so…
Coke ads never mention Pepsi.
Pepsi ads mention Coke.
There’s a parallel here.
yes. it can be beneficial for the underdog to proactively take aim at the alpha, but the reverse is not true.
Remember the Mac v. PC ads that Apple used to run when it was the underdog?
Samsung knows their market and customers – people who can’t tell the difference.
Exactly my point. #1 doesn’t have to mention #2.
It all just doesn’t make any bit of sense. Did Samsung recently hire the idiot that had been doing Microsoft marketing?
Are they trying to say that Apple is uninspired and doesn’t have a statement about what a wearable should be or do? Odd since Samsung is the company that metaphorically throws stuff against a wall to see what sticks.
The spot is called “It doesn’t take a genius”, yet the whole context of that line is about how the idiot puts a phone in his back pocket. The whole “it doesnt take a genius” promise is never delivered to the viewer. It doesn’t say wy the Galaxy note + gear is better. It makes it seems as though Apple just announced as watch while not announcing new phones…
Yes, it does take a genius to use a Galaxy device. That is why Samsung had to build an “easy mode” into their OS.
I dare anyone that is a fan of these spots to actually explain the underlying message. It is purely two bumbling slapstick jackasses in blue shirts. At least the Mac v PC ads made jokes about pain points that consumers actually experienced.
But who are are they dissuading? And what information presented in this spot was persuasive? Was there information presented in this spot at all?
I suspect that Apple will sell more watches, in the first day of pre-order, than Samsung will have sold up until that point. Okay, that should have been “sold up until that point, and not returned”.
Bashing on others is only done by companies that dont have a clear vision of their own Path…
It doesn’t take a genius to write ads that Apple-haters will snicker at.
Yes, and at no point did Apple slag off the users. It gently ribbed the actual devices but not the users.
Samsung broke one of the basic rules of advertising. If you want to convert people you don’t call them out as stupid or make fun of them.
That might make your fans happy but it ain’t going to convert anyone.
🙂 Oh Sammy!
Paying for a promoted tweet just wasn’t enough.
This particular ad you’ve linked is probably the worst of the series but there are 5 more which are actually quite funny.
In this one Samsung appear to be ripping off the Apple Watch because it needs the phone to function whereas some of their watches have a lot of stand alone functionality ie they do things without the need for the phone. An example would be a GPS tracker in the phone so you can track your run but not have to take the phone with.
I think their Tizen powered watch even has a SIM slot so you can make and receive calls from the watch with no need for a phone.
This has little to do with Android and more to do with Samsung vs Apple.
Ps there are much better Android phones available than just Samsung phones. Sony makes amazing, beautiful phones for example. As do many other manufacturers. I say this as an Apple fan who has owned iPhones since the iPhone 3G.
Yeah, not all are terrible but they aren’t amazing marketing by any measure.
Neither do the Coke v Pepsi spots that we are discussing in this thread.