How Apple makes money from Apple Pay

Bloomberg:

Apple Inc. will reap fees from banks when consumers use an iPhone in place of credit and debit cards for purchases, a deal that gives the handset maker a cut of the growing market for mobile payments, according to three people with knowledge of the arrangement.

Under deals reached with banks individually, Cupertino, California-based Apple will collect a fee for each transaction, said one of the people, who requested anonymity because terms aren’t public. While that gives the tech company a share of the more than $40 billion that banks generate annually from so-called swipe fees, lenders expect to benefit as consumers spend more of their money via mobile phones and other digital devices, the person said.

“The timing is right with customer behavior, the customer experience is right, and elements have come together around how the ecosystem is evolving for this to be a game changer,” Gavin Michael, JPMorgan’s digital chief, said in an interview. “We’ve seen — certainly in our customer base — a drive to the mobile channel.”

Game changer, indeed.



6 thoughts on “How Apple makes money from Apple Pay”

  1. 25 bps = .0025

    assume
    $100 Billion worth of transactions * .0025 = $250 Million / year

    That is Apple’s take.

    Apple will probably also convert all the iTunes transactions into Pay.

  2. I didn’t say anything about what’s better for the world. It was about Apple’s intention.

    Obviously it only makes sense for them to get something. They’re just getting completely broke off some mean cheddar here in a major way. It’s just typical Apple: building experiences for profit. It works.

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