comScore:
173 million people in the U.S. owned smartphones (71.8 percent mobile market penetration) during the three months ending in July, up 3 percent since April. Apple ranked as the top OEM with 42.4 percent of U.S. smartphone subscribers (up 1 percentage point from April). Samsung ranked second with 28.4 percent market share (up 0.7 percentage points), followed by LG with 6.4 percent, Motorola with 5.7 percent and HTC with 4.7 percent.
That’s a pretty significant lead for Apple and they are outpacing Samsung in terms of growth.
Where in the world is Nokia? And that Canadian fruit tingy!?
Market share doesn’t matter.
That’s right. Profits do. And guess who makes the most profit? It sure isn’t Korean Samsung.
Nokia has never had any market share in the US. Which is strange that Microsoft thought it was a good investment.
Market share does matter. What Apple does is understand their own brand perfectly, engage and support the market for that brand, and continue to attract great talent (Marc Newson being the latest) who are also deeply interested in the market.
If you are able to define your market, then you can get the market share you care about.
Market share is the reward for not having solely focused upon market share.
And this is during a “slow” period and year. The products this fall will pad those numbers drastically, both in the US and globally.