No Samsung, this isn’t how Apple does it

Wow, I just don’t know what to say about this store opening.



34 thoughts on “No Samsung, this isn’t how Apple does it”

  1. The only thing that’s a surprise about that video is that there were actually people outside the store.

  2. I think it is cute. At least it is original and not something that they copied from Apple.

  3. Well, the store is in Brasil, so not the US branch, but…yeah. Couldn’t pay me enough to do that.

    Wait, you could, but they don’t pay that for help in those stores. 🙂

  4. Rewarding to see this shameless, morally bankrupt excuse for a company fail.

  5. Actually, Microsoft tried that. While the store was open, the employees had to spontaneously break into a dance. Luckily, there were very few customers at the time.

    The only thing that’s halfway comparable at the Apple store is that they have been known to applaud the line of customers as they filed into the store. That was pretty embarrassing.

  6. Ok, so are clerks hired on their ability to dance or their ability to serve customers at Samsung stores?

  7. Much more noises than really necessary. The employees filled the store, I can’t see how customer could have their places. And, not to mention, they pretty much have to clean the store before any customers entered it with all they left on the ground and table.

  8. Why did the employees agree to this? Where is their self-respect? Is there some kind of massive employment problem in Brazil?

  9. Didn’t Microsoft do the same song and dance corniness in their own Apple store clones? Let’s not give Samsung any credit here, Microsoft pioneered the corny musical in-store routine.

  10. Maybe The Electric Glide (La Glida Electrica?) would have saved the Nokia store chain. New York, Chicago, etc. Remember them? Yeah, didn’t think so.

    I wonder if anybody will remember the Samsung store 3 years from now.

  11. “Gangnam Style” would have been more appropriate. Samsung’s headquarters building is in the Gangnam district of Seoul.

  12. Yup. It’s really easy to spot Microsoft trying to be cool. They’re like an alien corporation watching the Earth through a telescope from 3 or 4 light years away, seeing cool things that other companies do, then trying to copy what they see.

    I saw “Lucy” last night (avoid unless you just want to see mindless Matrix Action) and among the pre-movie ads I was ignoring while listening to music on my Bluetooth earpieces was a particularly annoying one. Really, really long. Plenty of youngsters talking, with titles like “Person Currently Talking” and “Top Buttoner.” Some kind of crappy video game demo. And, sure enough, it was a Microsoft ad for Xbox. It just reeked of cluelessness.

  13. True, they are actually copying Microsoft who did a poor job of copying Apple. It’s gets murky after a while I agree.

  14. Reminds me a bit of a birthday party for a rich kid who has no friends. Embarrassing.

    Unrelated: I miss Gateway. They may not have sold any computers in their ridiculous retail stores, but at least sales staff didn’t dance at you.

  15. Thanks, Marcus. I wonder if employees are told about this requirement when they’re first hired.

  16. I have no idea. Coming from Samsung, which has a history of moral abuse against their workforce, I’d guess this fell into the “not mandatory, but you’d better do it.” category. Brazilian laws are pretty strict when it comes to this sort of thing, but they’re not really known for their fierce law enforcement.

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