This is certainly true:
No corporation has worked harder to seem monolithic than Apple. With a famously tight focus and legendary secrecy, the internal workings of the company are a mystery. “Apple” rejects your app, not some front-line app reviewer. “Apple” opaquely dupes your Radars, not a specific team’s junior Engineering Project Manager. For years, Apple’s showmanship and PR have bred the sense that they are more magical chocolate factory than cube farm.
But, as Allen Pike writes, Apple is so much more than this. An insider’s view on the shift that is happening within Apple.
With the WWDC NDA lifted, other Apple employees, from the creator of Swift to various API maintainers, took to Twitter to gather feedback on all the goodies they’d dumped on developers. In the web community this would be expected behaviour. In the Apple community, it’s a delight.
Terrific read. [Via iOS Dev Weekly]
Apple is people. IT’S PEOPLE!
I SO resisted the urge to run with that theme. 🙂
I get why they do that whole “Apple” thing in many cases. They want to get across to folks that it’s not personal. It’s not me rejecting Jim’s app cause I don’t like him. Maybe I hate the name Jim so red stamp that big no. It’s Apple and Apple’s rules, not me doing it. Just like it’s not the poor tech charging you to replace Jim’s dead four year old iPhone cause he has a thing against beards. It’s Apple, which set the warranty terms, prices etc.
Sometimes it is good to be the monolith
This is Tim’s Apple, and I like it a lot.
You’ve got more restraint than me.
It’s a madhouse. A madhouse.