Jonathan Ive on Apple’s design process and product philosophy

On the heels of Sunday’s passive aggressive Tim Cook profile (my take here, Jim’s take here), The Times posted a brief interview they did with Jony Ive that served as background material.

Jony Ive has the heart of a sculptor. He works with a variety of material, immersing himself, learning the various properties, then brings out the design hidden in the material.

Deep in the culture of Apple is this sense and understanding of design, developing and making. Form and the material and process – they are beautifully intertwined – completely connected. Unless we understand a certain material — metal or resin and plastic — understanding the processes that turn it from ore, for example – we can never develop and define form that’s appropriate.

There’s a strong sense of legacy, of values deeply entrenched in the Apple culture.

Steve established a set of values, and he established preoccupations and tones that are completely enduring – and he established those principles with a small team of people. I’ve been ridiculously lucky to be part of it. But Tim was very much part of that team – for that last 15 or 20 years.

Steve Jobs was the driving force that created this culture, but Tim and Jony, Craig and Phil, and the myriad talented folks who work with them, they carry this culture in their DNA, they bring these products to life, carry that legacy forward.



5 thoughts on “Jonathan Ive on Apple’s design process and product philosophy”

  1. Same Brian X. Chen article.

    Tim Cook doesn’t need to be involved in Product Development
    but he does need to say NO to it.
    That is all. All the pr BS coming out of Apple is just sickening.
    Dr. Dre is a perfectionist. We love Music. on and on.

    Why Apple gave this interview is even more bizarre.

  2. Dr Dre is a perfectionist was from Apple PR? Ummm, I’m pretty sure that was some news article by some publication like the NYT that took it upon themselves to profile Dre. And Apple has been saying “We love Music” for years and years and years now, before Tim was CEO. Do you remember Jobs’ keynote for the iPod launch? Pretty sure “We love Music” was the entire theme of the event (and the product).

    Apple isn’t saying any more “pr BS” than they have done in the past.

  3. “Was it over when the Germans bombed Pearl Harbor?”
    “‘Germans’?”
    “Forget it, he’s rolling.”

  4. What “PR BS”? What the fuck are you talking about? Seems you’re confusing blogs on the internet with Apple PR. Get a grip.

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