Tim Cook’s stewardship is on full display

Matt Drance:

What we saw at WWDC 2014 was built by thousands of people. The leadership at the top empowered those people to not only proceed, but to succeed. The attitude behind WWDC 2014 was one of increased openness and increased confidence — an attitude that managed to depart from the worst of the past while staying true to the best. Apple is undeniably the new company it deserves to be, and Tim Cook’s stewardship is on full display. I’m as excited for the future we haven’t yet seen as I am for the one we were just shown in San Francisco.

Exactly.



10 thoughts on “Tim Cook’s stewardship is on full display”

  1. You know, when Steve Jobs was around, he didn’t give developers a lot, and he didn’t gave users a lot, but what he gave, was extremely carefully considered.

    And Apple was wildly successful for it after that.

    And here we have developers praise Tim Cook for letting his team loose and delivering everything in the kitchen sink.

    But the “after that” part has not yet happened. So the jury is still out.

    There’s a healthy chance this whole approach may turn into yet another example of what happens when you get what you wished for.

  2. “There’s a healthy chance this whole approach may turn into yet another example of what happens when you get what you wished for.”

    Yep, and it will be fantastic. Finally we have leaders at Apple not treating us like children.

  3. dear lord, why do you even come here if youre just going to spout the tired, cliche DOOOMED!!! rhetoric….give me a freaking break. people like you bitch when theres too much restriction, and people like you bitch when you get what you want.

    i bet you arent even a developer.

  4. you misunderstand if you believe apple has been treating its customers like children. nope. theyve been very careful and meticulous in planning how to do things properly. which is why Android has tons of malware, and iOS doesnt. these new sandboxed APIs and techniques didnt just spring forth from Tim Cooks’ loins — they tool years of thought, design, and careful implementation. it is far, far better to “measure twice and cut once” than to do things sloppy….see Windows. its still reeling from security mishaps (latest being IE’s VGX.dll shitshow).

  5. Wait, so we’re supposed to believe Apple has been working on actionable notifications, inter-app communications, third party keyboards, continuity, etc. for years and it’s just a coincidence that theses things are being announced after Steve Jobs and his protégé a Scott Forstall are gone? Now I’m not suggesting all this stuff was only conceived within the last year or so, but I do think the reason we’re seeing it now is because the people running the show are open to giving users more control than Jobs or Forstall were.

  6. it has nothing to do w/ Jobs vs Cook — it’s about the years it takes to do something in a conservative, safe manner. the foundation of these new features are core architecture implementations, like extensions, which tooks years of work to do right.

    slow, meticulous work…doing things properly, to protect a massive user-base from a potentially dangerous implementation resulting in security & PR woes. the media would have had a field day with it.

    ….you mistook all of that for being treated like a child.

  7. here, read this… Matt Drance, former tech evangelist on iOS, said the process began in 2011:

    Releases like this don’t come often, because the decisions and effort behind them aren’t applied lightly. The massive technical and political change required and subsequently generated by things like extensibility, third-party keyboards, and a new programming language, bears massive risk both inside and outside of Apple. That risk — to security, to battery life, to a consistent experience that customers know and trust — was constantly evaluated when I fought for SDK enhancements as a Technology Evangelist inside Apple. And more often than not, it was decided either that the risks were too high, or that there wasn’t enough time to solve the problem while sufficiently containing those risks.

    http://www.appleoutsider.com/2014/06/10/wwdc2014/

    …theyd been struggling with these issues for years. again, it had nothing to do w/ treating you like a child. thats coming from inside your head.

  8. I get that all of this is done with security and proper implementation being of utmost importance. I still think there are things Apple is doing that Jobs wouldn’t have approved of. Let’s not forget he was initially opposed to 3rd party apps on the iPhone. Maybe he would have come around to stuff like control center or 3rd party keyboards. But I have my doubts.

  9. Also, who decided if the risks are too high? Steve Jobs? What if Jobs felt third party keyboards was to risky and now Craig Federighi doesn’t? I’m not the only one who thinks some of this stuff wouldn’t have been approved if Jobs were still around.

  10. This is why I say 2014 was a home run far greater than previous years. Tim was questioned after every one until this year. The first one after Steve’s passing was excused. The others miffed us.

    They killed it this year.

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