Microsoft VP Nick Parker:
“We’ll reach price points that are very industry competitive for 7, 8, 10-inch devices,” Parker said, speaking to reporters after his keynote at Computex, Asia’s largest computing show. “They will really surprise you. Last year, we were in the 3s, 4s, 500 dollars. This year, we’ll be 1s, 2s, 3s.”
Not sure if this is a move to move inventory through the pipeline or an attack to build market share from the low end.
Microsoft’s share of the tablet market was less than 4% last year, according to research firm IDC. Parker declined to say if the free offering of Windows is a permanent strategy for the company, or if it will return to charging [higher prices] next year.
But he emphasized that Microsoft had other ways to make money besides Windows licensing fees, such as the “freemium” model of its Skype video chat service and the launch of Office 365, which allows users to rent the software for a year instead of buying it.
Make better products. Start there and you’ll find your path.
“Microsoft”. “Microsoft is slashing prices on mobile devices. Not “Windows”. Microsoft is the company, Windows is the OS.
Come on folks, this is as bad as the “Mac releasing new OS” shit that Mac users used to bag on people over.
Yup. Good catch, John, mea culpa. Fixed.
According to “Paul Thurrott’s Law of Mobile Product Value,” the value of Microsoft products is going to double or triple.
That’s a good thing, right?
Right?
Right?