Re/Code:
A few hours after announcing their $3 billion deal, Apple SVP Eddy Cue and Beats co-founder Jimmy Iovine came to the Code Conference to talk about what brought them together, and what they want to do next. You can watch their conversation with Walt Mossberg and Kara Swisher
Always interesting to see what is (and isn’t) said during these interviews.
The quality of that video is amazingly bad. What year is this?
One painfully simple thing Apple could do is redesign the Beats headphones right angle connector so it will fit in an iPad, iPod or iPhone in a protective case. Can’t reach far enough to connect without an adaptor.
And that white <re/code> banner in wider shots.
So fucking obnoxious. Their logo is already on the bottom right corner, but not, they had to have it twice and cover 1/3 of the shot.
Notice that Eddie Cue sounds like Tim Cook during interviews. They have a set of preprogrammed answers, some coming from old Jobs interviews, and they just repeat them as many times as it takes to get through an interview, like robots.
Jimmy on the other hand, sounds like a human. I wonder if this will change in his next interviews after he undergoes brain surg… I mean PR training at Apple.
It’s the pattern on the display behind them that’s creating interference in the closer shots. I’m guessing it helps keep Walt awake.
Whatever else you can say about Mossberg and Swisher, I do like the way they openly disagree with much of the prepared language their high-powered guests use. Sort of the way real journalists used to be.
And happily unlike so many of the unctuous-yet-insinuating gossip-mongers who’ve replaced the journalists we used to rely upon. [cough] Topolsky [cough]
I haven’t dug in deep to the details about Apple’s acquisition of Beats, but much of what I’ve read on pro audio sites and in magazines has engineers and producers roundly calling the headphones overpriced junk with bad, bass-heavy frequency curves. I auditioned a pair in a studio, and hated them. There are way better cans for half the price.
Which shows that the deal isn’t about headphones.
Exactly. I’ve spent the past hour doing a little more reading.
(BTW, I’m a friend of Leslie “Lesh” Hollis, Shawn.)
—Cheers from Lancaster PA, and Stay Amused!
Ah! Hi!