I hate to be a “Downer Dave” here, but this still does not tell me what I can do with it. It doesn’t reach out to me.
Microsoft’s Surface Pro 3 ad
I hate to be a “Downer Dave” here, but this still does not tell me what I can do with it. It doesn’t reach out to me.
What the hell is this twitchy dubstep crap. I like dubstep and yet I’m annoyed. How did you do that!
Stop moving and rotating everything, I can’t see a damn thing.
Why are you comparing it to the previous Surface when almost no one in the mainstream knows about the previous Surface (“45% thinner” etc.)
I said. Stop moving around. I want to see the app that’s running.
Why are you not explaining it in simple terms why would I buy this thing. I have no idea why I need it.
I said stop. Twitching. Flipping. Zooming. Rotating. Around. Can’t see a god damn thing!!!
Why are they not learning? This is the same crap as the ads on their previous iterations of Surface.
“Levitation not included”
You know what else isn’t included? That $128 keyboard cover. How can Microsoft charge that much for a keyboard cover? It’s going to cost $900+ dollars just for an i3 powered Surface 3 with a keyboard cover which is stupidly over priced. Microsoft also compared it to the MacBook Air which likely has much better battery life. If I’m right in saying that then there really is no point in purchasing the Surface 3 nor will there ever be any point in purchasing it until they can at least match the MacBook Air battery life or better still beat it…
Someone at Microsoft needs to drop the bass – on their ad company’s contract.
45% Louder? So awful.
Why the circular / cylindrical set for a rectangular object?
The kickstand is certainly the USP for the Surface isn’t it. It’s the first thing here and something that got attention in the press event. I suppose it’s easy for non-technical customers to latch on to; “I want that tablet with the built in stand thing” is probably more likely than people beating a path to Windows 8.1
The product line is so confused though. Let’s leave aside that Microsoft Surface used to mean a big table, if you go to the Surface page now there’s the refurbished Surface Pro “the laptop in tablet form” for $399, the Surface Pro 2 “the tablet with the power of a laptop” for $899 (presumably they’re dropping that price soon) and coming soon, the Surface Pro 3 “the tablet that can replace your laptop” for $799. Which one are we to believe is really capable of replacing a laptop? Why does Microsoft keep reusing product names and marketing tag lines?
Congratulations Microsoft team. You’ve just made the most awkward laptop ever.
Spec Wanking. They are still obsessed with that damn kickstand. And the keyboard. And now there’s a pen.
But Dave is right, what does that all mean.
In retail there is a big catch phrase. Feature AND benefit. So what if something has X, what does it mean to the user.
For example.
“The iPhone 5S features our new M7 chip (the feature) which means better motion tracking without showing down the phone or draining the battery (the benefit)”
The average user doesn’t get what the specs mean so you have to tell them both. Or do as Apple likes to and skip the mention of the features and just give a ton of benefits
the iPad is 929$, with a weaker processor, and no cover keyboard option, and no option to work with programs you normally use on your laptop. And the screen is smaller.
What does it give you? Well you have a tablet you can use without a keyboard (with the MacBook Air you can’t do that). If you need a laptop, you don’t have to carry one, because it does everything a laptop does. Just stick the 128$ keyboard, instead of buying a 400$ laptop and dragging that along as well.
And the biggest advantage is that it’s running an OS with the most features out there, that can run anything with ease.
So, looks like Microsoft sold one, huh? Which color did you choose for your keyboard cover?
The problem is that “the most features” just said like that is not a benefit, all the new apps are on the App Store, not Windows, and the App Store apps are designed to work fast with the existing iPad processors.
Application ecosystems are fickle. One day it’s Windows, next day it’s iOS, then who knows. Maybe Android.
And Windows is left putting Photoshop and Office on 12 inch screen tablets, which honestly makes me cringe. I find a 24 inch screen barely has the space I need to get work done in those programs.
Gadget/Tech Spec porn doesn’t translate into informed or inspired consumers.
How does this make my life easier?
Why is this better?