iPhone destroys Samsung for customer satisfaction in South Korea

Marketing Insight, a South Korean firm that tracks users satisfaction rankings across a variety of factors, compared Apple’s iPhone 5s against Samsung’s latest Galaxy S5, LG G Pro2, Nexus 5 and other models. While Apple overall was significantly above average across every category, Samsung was ranked below average in design, display, processing speed, multimedia speed, size and weight, usability, response to touch, latest tech and UI design.

Sucks to be Samsung.



4 thoughts on “iPhone destroys Samsung for customer satisfaction in South Korea”

  1. Not really from the handset division. The component division kept their head above water this quarter.

  2. That shouldn’t be the case at least with the south korean market. IIRC they are the one market where phablets reign supreme….

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