BlackBerry, once a must-have device for every business executive and government official because of its pioneering secure email service, has hemorrhaged market share to Apple Inc’s iPhone and rival devices running on Google Inc’s Android software.
Clearly BlackBerry doesn’t see competing with Apple will work, so it’s going after the low-end of the market to boost its sales.
Which may very well work for them. I for one hope so. I still own an iPhone and iPad and probably always will. But competition is good and their OS is not bad either.