Jobs and McKenna had dinner and talked about what the future of Apple could look like, and McKenna signed on. Eventually McKenna drafted an eight-page marketing plan in December 1976. Lo and behold, what was written under “Distribution Channels”? Apple stores.
Apple retail stores in 1976
Interesting. Back then, without Woz, there might not be an Apple. Today, with Woz, there might not be an Apple.