This is a behind-the-scenes video that tells the story of the making of Apple’s beautiful film, a film celebrating 30 years of Macintosh and 30 years of people doing amazing things with Apple technology.
The logistics of this film were mind-boggling. Shot in a single day, using 15 camera crews, spanning 5 continents, all captured using the iPhone 5s. Incredible.
Microsoft’s Empower Super Bowl ad is nearly identical. Wonder who was first, and when MSFT will release their making-of video. 🙂