Bloomberg:
MillerCoors…(will)…unveil the beer, Miller Fortune, over the next two months. The brew, with a more malty, complex flavor hinting at bourbon.
Developed with guys aged 21 to 27 in mind, the flavor is moderately bitter with hints of sweetness.
Just like guys that age.
Here’s an idea, MillerCoors. Instead of asking, “How would Jack Daniels or Maker’s Mark do a beer?”, why not make the beer you already make simply taste better?
Coors is just copying a trend, of course. Things like Kentucky Bourbon Ale and others are starting to gain traction so.. well there ya go!
http://beeradvocate.com/beer/profile/430/18698/
“why not make the beer you already make simply taste better?” Spot on!
“why not make the beer you already make simply taste better?”
They’re obviously happy with it as are the people that drink lots of it.
You sound like one of those douches telling Apple what they Must Do.
“You sound like one of those douches…”
Now there’s a great way to start a “discussion”.
Honest question: How would MillerCoors changing the flavor of their beer be any different than Coca-Cola changing the flavor of Coke to make it taste “better”? (If I recall correctly, New Coke was a response to taste tests.)
As in the old saying about Coors: “If it’s the water, why don’t they do something about it?”
just substitute “swill” for “beer” when you write about millercoors (or anheuser-busch/inbev or labbatt or molson or ….) and you’ll have the correct formula.
MillerCoors makes a ton of different varieties of beer. Are you saying that none of them are worthy? Have you tried them all?
I just checked their list of beers. Yes, I have. 🙂
Wow! With 73 varieties, you sir are a prodigious consumer of beer!
http://www.millercoors.com/MillerCoors/media/MillerCoors/documents/Nutrition-Codes.pdf
I’m Canadian so….no…not really. 🙂
I pretty much try at least a 6 pack of any new beer I find.
“why not make the beer you already make simply taste better?”
MGD is my go-to for most of my beer drinking needs. I’ll see myself out…
He has a point, though. If their selection sells, someone out there likes it. Changing the flavor is not a good idea. May as well kill a poor selling line and replace it with a new flavor, or simply add a new line. Chances are no mater their approach, you won’t like what they come up with.
Personally I don’t care, if it ain’t Heineken, it aint beer for me… or perhaps better said: I don’t drink beer, I drink Heineken.
No, he really doesn’t. The point of the story is MillerCoors is losing market share. If “They’re obviously happy with it as are the people that drink lots of it” then they wouldn’t be trying desperate tricks to get people to buy their beer.
LOL The door is on your right… 🙂
Instead of asking, “How would Jack Daniels or Maker’s Mark do a beer?”,
why not make the beer you already make simply taste better?
Because their existing customer base mostly likes it the way it is.
Some people – especially people who aren’t Beer Hipsters – like very light, inoffensive pilsners and lagers.
“Taste better” is hard to quantify; what change do you make to a light, inoffensive pilsner or lager best suited to drinking in quantity or for refreshment in hot weather without losing those factors?
(I never drink Miller/Coors, myself, but I can’t honestly say that the lager [Session] I prefer for that sort of drinking is significantly better in any absolute sense.
Beers like that have a purpose, and they’re good at it. I wouldn’t drink Old Knucklehead for the purposes or occasions I drink a lager.)
“Desperate tricks” would be changing their mainline product.
Adding an addition one is a not-very-desperate trick to gain new customers.
AB and MC still own 75% of the US market, and the “worst” reported decline last year was a 4.4% drop in consumption of Coors Light. If anything, we might just be seeing a drop in demand for light beers, which the craft breweries don’t even attempt to compete in.
Of course, as pointed out in that link, MillerCoors also owns its share of “craft brewers”- like Blue Moon.
They’re not desperate. They’re just keeping up with the market.
A Canadian that doesn’t like Molson?
Are you SURE you’re Canadian?
[MolsonCoors is co-owner of MillerCoors, after all, and thus Molson is in effect a MillerCoors product.
And frankly, having downed more than my share of Molson Canadian, Labatt’s, Kokanee, and the rest, I can’t say they’re meaningfully different from Miller/Coors/Bud/Pabst.]
Can you gain market share by annoying your current customers, though?
There is little chance someone will buy an existing drink they already “know” tastes horrible for them, the marketing needed to push such change would be absurd. Making a new product with broader appeal, though, is more realistic.
LOL I don’t subscribe to the misguided notion that just because it’s (nominally) Canadian beer that automatically means it’s GOOD beer. 🙂