This has immediately moved to the top of my list of all-time favorite Apple commercials. Touches all the right notes for the holidays. So very well done.
Apple’s brand new Misunderstood ad
This has immediately moved to the top of my list of all-time favorite Apple commercials. Touches all the right notes for the holidays. So very well done.
Nice piece of work.
Who’s cutting the onions in here!? Stop it. Jeez.
Visceral on several levels. Brilliant…and, ultimately, the iCritics will hammer it.
Do we know the agency?
There’s a couple of “special” folks on MacRumors ranting about it, and real joke is: the title is Misunderstood … and they did! 😀
Isn’t Chiat/Day still Apple’s agency of record? I know they were moving more creative services in house, but I assume most of the major ad campaigns would still be from C/D,
When they are on point, nobody does it better than Apple’s ads. (pretends to not be cleaning a small tear from his face)
The most impressive part is that the grandparents have an Apple TV hooked to their TV.
Why is that “impressive”? Many grandparents do. And you assume it belongs to the grandparents – maybe the kid/parents brought it along to entertain all the little ones. They are fairly portable.
Stop Zaprudering the minutia of the ad.
It seems: you need a hug.
I was just relieved that all the video wasn’t shot vertically, since that was how he was holding his device the whole time before the review.
..and I thought the Google India/Pakistan ad was good.
They tried to get me! Man, these emotional commercials will make you buy something you don’t even need! lol
Disclaimer:
Not saying people don’t want an iPhone…just speaking to how they commercials with emotion are highly effective.