Nice use of iBeacon tech. Walk into the Bar Kick pub in Shoreditch, London and the soccer magazine When Saturday Comes and the fashion and culture magazine Dazed & Confused will be available automatically, for free via Newsstand, as long as you are within range of the pub’s iBeacon.
The publisher is Exact Editions.
Terrific idea. I think this has legs. The key is discoverability.
Newsstand reminds me of Richard Nixon.
This is interesting iPhone users the ability to turn this off or manipulate the settings to block or accept this one time.
Just turn off bluetooth or Notifications.
etc.