Last fall, Samsung was found guilty of infringing on five Apple patents. We’re now at the start of the patent damages retrial.
This is what Apple is asking for:
Apple is seeking $113 million in lost profits for 360,000 iPhones the company believes it could have sold without competing against its own work, another $231 million in improper profits collected by Samsung on its own sales, and $34 million in patent royalties for the intellectual property Samsung infringed, a total of $379 million.
And this is what Samsung proposes:
Samsung argued that it earned “nowhere close” to $3.5 billion on the infringing devices, instead stating that it earned only $52 million. “And that, he says, is what Apple should get in damages,” Mintz reported. Additionally, Samsung proposed paying Apple nothing for lost profits and just $28,000 for patent royalties.
Obviously, this is a negotiation. You wouldn’t expect Samsung to play this any differently. Time will tell.
Why isn’t capital punishment in play here?
If I were Apple, I would force Samsung to reveal real sales figures. Resolve this marketshare bullshit that tech journos can’t seem to stop making up.
Always go extra high or low, depending on your position, then work from there. That’s how I negotiate. 🙂
$379 million is still a drop in the bucket to the companies involved. $28,000 is a complete joke.
This looks like more like a start low and start insultingly low to me.
I was focused on the 52M. lol. I read that but skipped over it, tbh. 28k is a complete joke in a negotiation this large. 😀
[unless it is proven Apple didn’t lose any profits but I think that was proven already, right?]
“Samsung admits guilt” sounds like they are pleading guilty to something.