PC market falls 8%, Apple year-over-year market share drops slightly

Gartner and IDC released their quarterly PC shipment numbers. No tablet data, no phone data, just personal computers. Lots to chew on. Some highlights from Gartner’s US numbers:

  • The big winner in all this seems to be Lenovo. They trail Apple in units shipped, but increased their market share by 24.6%.
  • Apple’s year-over-year market share fell 2.3% to 13.4%.
  • Apple’s 3rd quarter market share showed growth over Q2, going from 11.6% to 13.4%. 3rd quarter numbers are traditionally stronger, as it is the back-to-school quarter.
  • To me, there are two big takeaways from this. First, tablets are cannibalizing PC sales. No big news there. Second, I see any decline in Apple sales as a sign of the aging of Apple’s Mac line. The iMac and MacBook Air refreshes are recent and the Mac Pro and Macbook Pro lines are due, hopefully soon. My instinct here is that we’ll see a nice bounce in the numbers, starting with Q4.



    13 thoughts on “PC market falls 8%, Apple year-over-year market share drops slightly”

    1. I hope for Mac refreshes and more! There is definitely space, see Lenovo. My hope is for …
      – New MacBooks: Use the cMBP but redesign it: Make it lighter, smaller, faster, keep the Superdrive and use the MacBook Air 13″ display resolution. Sell it for 999$. Skip the cMBP Model.
      – MacBook Air Retina: Sell the 11″/13″ for 1199$/1399$
      – New MacBook Air for 2014: make it even lighter, faster, add TB2
      – New Mac mini 2014: redesigned form factor, maybe like the new Mac Pro but with additional colors (see iPhone 5S).
      – New MacBook C: a new Macbook lineup that is made of plastic, with the same internals as the current MacBook Air, comes in colors like the iPhone 5C and sell it for 899$ with just one display size (12″).
      – Mac Pro 2014/15: different colors (iPhone 5S).
      And HOPEFULLY new Displays: different colors (iPhone 5S) – why not!????! I definitely hope for a more colorful lineup for all Macs and external devices. It did work perfectly for the iPhone 5S/C, so why not do it for the Macs!?!!!!

    2. Lenovo is making GORGEOUS convertible laptops! Heck, I even want a Yoga! They’re also priced along the line with Apple prices.

      Also, as Jim points out, tablets are a huge factor so when a laptop can double as a tablet an easy leap to make is that product would do well. #assumption

    3. I’ll wait to see the sales figures on exactly how gorgeous most consumers feel those convertibles are, thanks. I’ve seen one or two (none in the wild) and they seem ridiculous to me.

      My question was about Lenovo’s overall operation, customer service, and quality control.

    4. No clue on that point. I’m just speaking on my son exclaiming how much he wanted one [over an iPad; which was his request before] and my desire to want one. Gorgeous is biased to my desires.

      I saw one in the wild, well…the isles of Best Buy, and it quelled my concerns of build quality. I know a fellow dev who has one and swears by it; which is what triggered my trip to Da Buy. 🙂

      I can’t speak to Lenovo’s operation. Just speculating my favorite product of theirs is the reason. 😀

    5. They have a lot of notebooks that are cheaper than Dell or HPs are – I guess. HP and Dell has been forgotten at least for the end consumer. There is no marketing, no new amazing product, nothing different – again, that’s what I am guessing.

    6. mobile devices are extremely personal, since theyre in our own pockets or purses, and no one else’s. while that sort of attachment may have once existed for desktops, it’s fading. i no longer revere mine and dont really think about it much. the weakening consumer desktop sales indicates im probably not alone… thus personalizing monitors w/ colors doesnt seem a valuable use of apple’s supply chain effort.

    7. Your enthusiasm is charming. I’d rather talk about realistic expectations, given what we actually know about how Apple does things, and what times of year Apple does them.

      Anything else is for people who read rumor sites and use lots of exclamation marks. 😉

    8. Exclamation marks? I give you that 🙂 Hate it myself.

      Nevertheless there still is a PC market and I wished Apple would come out with more products to gain more market share. But maybe it is just my love for Apple products that I want them to build stuff and release to us without rational purpose.

    9. I think you’re right. Apple is going to concentrate on mobile and wearables and the iPhone 5S with its A7 chip is proof positive.
      But I would love a new Apple Display with a black anodized case with a black Mac Pro (or Mac mini or MacBook) next to my black iPhone 5 (or everything in white or champagne/gold). I love it when colors of different Apple products matches.

    10. If there’s any lesson to be learned from the past couple of decades, it’s that Apple doesn’t need to increase its market share in order to be successful.

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