This is very smart.
In a bid to make the ballpark experience more engaging for fans, Major League Baseball plans to roll out Apple’s new iBeacons technology to deliver targeted information and offers based on a fan’s location within the park, according to a new report.
Plan on seeing this in place in time for the beginning of next season. Brilliant!
This sounds really cool. One question, and one worry:
–There’s reference to BluetoothLE (low energy). Is this simply a software specification? Does my iPhone 4S now have lower-energy Bluetooth because I’m now running iOS 7? Or do I need a newer phone to get that feature?
–Despite the lower energy, I can feel my phone battery draining quickly at ballgames, lol.
BluetoothLE requires hardware and a software stack that supports it. The 4S and above have LE hardware, with iOS7 it now has the software to really use it.
The iPhone 4S has Bluetooth LE. It was not simply a software specification. It uses the same spectrum, but uses different channel definitions and different modulation techniques.
Thanks for the quick info, guys!
Yes, please. I get lost very easily inside big stadiums.
I’m at Target Field right now, looking for a restroom. And the game ended last night!