Say what you will about these ads, I like that they show what the hardware can actually do. I’m getting a little sick of Samsung taking the low road in their advertising as well as their lame attempts at humor.
The problem I see with these ads is that they are dependent on the language (the homonyms: “sharp” for example). They don’t work in languages other than English (unless remade).
They’ll be remade. But there are a lot of ideas in there.
But will it make you dance?
One thing I’m noticing is rarely do you see a default Apple/OS feature in these videos. The majority are 3rd party apps. That may be the starkest contrast to competitor marketing videos.
Seriously am I supposed to care about Apple product marketing? This is one thing that truly is bizarre to me. I remember those controversial so-called shitty ads last year triggered some insanely lengthy debates in the “Apple community”. The podcasts I listen to spent hours discussing them too as well as the blogosphere. I just don’t understand why ordinary people get so passionate about how Apple choose to advertise their products to people, and spend so much time dissecting the underlying message and themes.
One thing I love about these ads is the call and response. It never fails for me. Two times the people yell out a bold word. On the third time the bold word is iPad. The VO doesn’t yell out loud, but they do in my head.
It makes sense. One of iOS’s greatest strengths is it’s superb app store catalog. I imagine an equivalent ad from Android would look pretty weak.
Far from it.
anyone figure out all the apps. Apple used to do a featured in ads section in the store but dropped it and some of the apps aren’t obvious.
iOS’s greatest strengths is it’s superb app store catalog.
Say what you will about these ads, I like that they show what the hardware can actually do. I’m getting a little sick of Samsung taking the low road in their advertising as well as their lame attempts at humor.
The problem I see with these ads is that they are dependent on the language (the homonyms: “sharp” for example). They don’t work in languages other than English (unless remade).
They’ll be remade. But there are a lot of ideas in there.
But will it make you dance?
One thing I’m noticing is rarely do you see a default Apple/OS feature in these videos. The majority are 3rd party apps. That may be the starkest contrast to competitor marketing videos.
Seriously am I supposed to care about Apple product marketing? This is one thing that truly is bizarre to me. I remember those controversial so-called shitty ads last year triggered some insanely lengthy debates in the “Apple community”. The podcasts I listen to spent hours discussing them too as well as the blogosphere. I just don’t understand why ordinary people get so passionate about how Apple choose to advertise their products to people, and spend so much time dissecting the underlying message and themes.
One thing I love about these ads is the call and response. It never fails for me. Two times the people yell out a bold word. On the third time the bold word is iPad. The VO doesn’t yell out loud, but they do in my head.
It makes sense. One of iOS’s greatest strengths is it’s superb app store catalog. I imagine an equivalent ad from Android would look pretty weak.
Far from it.
anyone figure out all the apps. Apple used to do a featured in ads section in the store but dropped it and some of the apps aren’t obvious.
iOS’s greatest strengths is it’s superb app store catalog.
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