A rumor began circulating earlier this week that Apple’s Pro audio team has been decimated.
Apple’s Pro Audio application team is virtually gone, according to recent conversations with a couple of ex-Apple employees. […] In the words of one of them, the team has been ‘decimated’.
Nope.
There’s no truth to this rumor.
Sounds like ex-employees though a lot of themselves.
so they did not reduce the audio team by 1/10? What about 1/5?
“Decimated” means “reduced by 10%”.
Let’s see, two ex-employees would have no reason not to tell the truth about their former employer, would they?
Good.
Thank goodness. Some of us still use these apps!
Well beyond the insider “there’s no truth to this rumor” data we have to go on here, I’d just love to finally see Logic Pro X somehow actually happen. If they did fire some people, maybe it’s because this is taking so damn long. As much of a train-wreck that AVID is, they’re on-track to a 2013 PT 11 — where is Apple? Take your hands off Garageband for a little while guys, and try for a DAW release soon…
Reduced by 10%, not to.
I’d weep if they canned Logic.
Historically “decimate” meant “reduce by a tenth,” but the modern meaning is “to remove a large percentage of.” So let’s not play pedantic games, ok?
What about pro video?
It is the holidays. Perhaps they meant decorated.
Oh c’mon Peter, you’re the one playing with words here… you know damn well that the modern meaning of decimate is “you’re fucked.”
Written by the founder of Pro Tools Expert, a blog for competing products, who also claims their video workflow was “screwed overnight” when Apple stopped making Xsan. Seems objective to me.
What Jim said. I worked for Emagic when we were bought by Apple and subsequently worked at Apple for a while. The rumor is false.
What about it? The Pro Video team has been pushing out FCPX updates with amazing frequency and consistancy. 6 updates since it’s June 2011 launch, with 3 of those being major feature releases.
Speaking of audio, why did the new iMac lose its audio input port? The headphone port will only do mono in.
I guess they’re doing a good job within the environment at apple.
Man hope Logic sticks round, will be proper pissed if it gets canned
The beard hath spoken.
If you’re truly wanting to use the analog audio input in this day and age of MUCH higher quality options, well . . .
Decimation is a “good’old” technique inherited from the Roman Empire.
When an army had failed, they would divide the survivors in groups of ten. In each group, one was designated and killed by the 9 others. Nice way to motivate the troops.
So first, if Apple had decimated a team, 90% would still be present. And second, even if Cidre t Apple can be seen as organized and efficient as the Roman Empire at its peak, I doubt they have deployed this practice. Except at SVP level where 9 SVP can band to kill one.
Decimated means to remove one in ten, even if that were true 90% is not virtually gone. Reminds me of the princess bride once more ;^)
The ProTools Expert Blog is nothing but Subjective. And IMO the “expert” is highly misleading.
More importantly the person being pedantic was responding to an incorrect and pedantic post, which I think is always worthwhile.
Bear in mind that historically when a unit was decimated, every tenth man was executed (and the unit dishonored). This is pretty terrible. It’s not just downsizing.
The headline made me gasp! Apple made awesome software with Final Cut pro, which is now debatable, and they are the basis of some recording studios. If they want to kill their reputation as being reliable, they will continue to ignore their pro-customers.
“Decimated” literally means one in ten was eliminated. Though in Roman times. they were eliminated by rather harsher means: http://en.wikipedia.org/wiki/Decimation_(Roman_army)
Thank God we have this Apple blogging stooge to correct these rumors so Apple doesn’t have to do it themselves.
My post seems totally non-sarcastic to me. 😉
That’s what you get for telling the truth.
This seems to be a situation were the rumour may be incorrect, based on the actual facts, but feeds on a widely held impression that the traditional pro segment is a very low/non-existent priority for Apple. I’m not trying to start that debate, but the “facts” of most rumours get spread because the larger context is believable. That doesn’t make the larger context correct, just believable by a number of people. I think there was an election recently were a lot of this occurred … and I am definitely not trying to restart that debate.
How do you know that? I mean, it’s been a while right? Why are you so sure? Just wondering, #LogicFan
Decimated means forced to mow the lawn in dress pants you bunch of fools.
I still have some communication with former co-workers.
No, I think you’re thinking of “emancipated”.
The team was not, I repeat NOT decimated. Nearly everyone received an
opportunity (package) to relocate to Cupertino. Some took it (most)
whilst others decided to remain in Germany. That is all. This is
nonsense at its finest.
Apple is not abandoning anything or
anyone. Avid is getting its a** handed back to them in a basket with
Apples aggressive pricing. They have started this false rumour in hopes
of stemming the bleeding. They are well aware that Apple will most
likely remain silent on the matter as they always do. Thus Avid is being
opportunistic if not completely unethical at best.
Beyond that,
Logic will be supported. The next version will be released early next
year. It will ‘decimate’ Avid (Pro Tools) and compete well with Ableton.
Cheers
sounds like wishful thinking
lol you gotta love all these anonymous people making up shit and pretending like they are in the loop at Apple
Epantsimated?
the funny part is that rumor was started by avid … it’s def false if anything avid staff is decimated and where is there 64 bit support ? lol good luck avid
Oh crap-what if I bet on the wrong horse? How expensive is Protools these days?
Apple patent could bring polyphonic tuning to Logic Pro http://appleinsider.com/articles/12/11/13/apple-patent-could-bring-polyphonic-tuning-to-logic-pro Say no more or its going to be for garageband Pro LOL