The most important lesson Microsoft can learn from the iPad event

When Tim Cook invited us all to go to the hands on area and experience all of the new products for ourselves. I used the iPad mini, iPad 4, iMac, MacBook Pro — all of them. They weren’t behind glass, there were no PR people ready to grab them from me — I got to hold them and use them.

Do you understand what I’m saying Microsoft? If your product is ready for primetime, you’ll let people use them. If they suck balls, and you know they do, then you’ll protect them and hide them.



14 thoughts on “The most important lesson Microsoft can learn from the iPad event”

  1. Jim is definitely wasted as a tech blogger. He has all this incredible wisdom and expertise about how to run a large tech company, launch new products, innovate, the correct ways in which to differentiate from Apple, and how do marketing the right way too. I imagine he gets a dozen job offers every day from major corporations begging him to join their execute team.

  2. Let’s see how your comment works out over the weekend when punters will get their hands on a Surface RT that no-one has been able to try and write about.

  3. Even if we forget about Apple, Microsoft screwed up the Surface “launch” big time. I still don’t get why they did that. No price, no shipping date or any examples of what you could do with a Surface. Just a black brick with a screen on top. I won’t even start on the ad.

  4. amazon did the same thing.. price and availability for the
    new kindles/Fires. by all accounts sales and reviews are good. http://www.engadget.com/2012/09/06/kindle-paperwhite/

    “The new top-of-the-line Kindle
    Paperwhite Wi-Fi + 3G is only $179. Kindle Paperwhite Wi-Fi + 3G is available
    for pre-order starting today at http://www.amazon.com/kindlepaperwhite3G and ships
    October 1.”

    you know who didn’t? RIM. With the
    Playbook.. and we all know how well that went. vague ship dates, no pricing,
    and no hands on:

    http://www.engadget.com/2010/09/27/rim-introduces-playbook-the-blackberry-tablet/

    The BlackBerry PlayBook
    is expected to be available in retail outlets and other channels in the United
    States in early 2011 with rollouts in other international markets beginning in
    (calendar) Q2.

    the HP Touchpad? same deal –

    announced Feb

    http://en.wikipedia.org/wiki/HP_TouchPad

    “The HP TouchPad was announced on February
    9, 2011, at the HP webOS “Think Beyond” event held at the Fort Mason
    Center in San Francisco alongside the HP Veer and HP Pre 3.[8]”

    Pricing? not until June

    http://www.huffingtonpost.com/2011/06/09/hp-touchpad-release-date-price_n_873791.html

    2 months later – HP killed it.

    you don’t have to be CEO to figure out what
    means more to the consumer. vague promises that never materialize or solid
    info.

  5. Looks like there is little reason for FUD surrounding the surface. If the launch was botched it certainly didn’t affect their ability to sell through the first batch of tablets. Wired’s Matt Honan has his review up and offers a very fair review. Check it.

  6. Beautifully stated, Jim. Surface is a premature baby, requiring careful incubation and intravenous feeding to stay alive. Microsoft rushed it out. And for what? To be damned with faint praise by the press and buried by iPad mini and iPad 4 news. Pitiful.

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