Apple announces special event for Oct. 23

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Apple on Tuesday announced a special event to be held on October 23, 2012 in San Jose. The event is scheduled to take place at 10:00 am PT.

Unlike other recent events that have been held at the Yerba Buena Center for the Arts in San Francisco, Apple will hold this event at the California Theatre in San Jose .

It is widely expected that Apple will use this event to unveil a smaller form-factor iPad.



72 thoughts on “Apple announces special event for Oct. 23”

  4. Rumors are saying $249 for 8GB model, $349 for 16GB. Certainly sounds plausible. I expected the entry model to be 16GB for 349, but like Gruber said on his show, they use the cheap ‘base’ model to get people interested, and then let the customer talk themselves in to buying the next model up…

    And I love that Apple are doing this the same week that Microsoft release Windows 8 and Surface 🙂

  5. Because Jim secretly runs the whole Apple show. He’s like Madame Lafarge, but with a bigger beard.

  8. I bet when he gets an email from Apple he gets sent SMS messages and notifications and sees it instantly.

  9. That and he has a 4G wireless access point in hidden his beard with a VPN direct to Apple so they can reach him at any time instantaneously. I hear he has treats for his sled dogs hidden in his beard too.

  12. apparently 24 different part numbers? 4 memory sizes(8,16,32,64?) Two colors(same as iphone 5) ? That leaves three variations in the good/better/best category. Perhaps wifi only/non-retina, wifi only/retina, and wifi/LTE/retina? So if the wifi only model is non-retina, Apple can cheap out on the SOC, and bring the price down to the $200 range.

  14. some people will be fine with the iPad, some people will be fine with the mini/air. Most will not get both.

  17. My interpretation of the invite is: The iPad Air/Mini comes in 6 different color or it doesn’t have a Retina display.

  20. 9to5Mac’s interpretation, which seems very plausible, is that it’s 12 iPad Mini’s and 12 updated big-boy iPads (with IGZO, Lightning, international LTE).

  22. 12 for the iPad mini? Which memory sizes will only have Wifi then?
    I don’t think that would be wise.

  27. Something like:
    MIni: {White, Black} x {WiFi, LTE} x {8GB, 16GB, 32GB)
    10″: {White, Black} x {WiFi, LTE} x {16GB, 32GB, 64GB)

    I’m assuming they’ve got enough space that they can include the necessary hardware for US + World LTE/GSM/CDMA in one device

  28. I can’t believe even Apple would have the nerve to charge 40% more for merely an extra 8GB. Either the 16GB model includes something else as well, or maybe those rumors are not right.

  29. Some of the early announcements were at the California Theater. I wish I had an invite, it’s in my neighborhood!

  32. Sweet. Hope they release a new Mac Mini, too. Mine is getting a little long in the tooth.

    I’ll be picking up an iPad Mini too. My first iOS device and it will be a lot more suited to my needs. I was actually considering a Kindle Fire before it seemed likely that Apple would release a smaller iPad.

  33. Hey Apple, no one cares about your events to announce already old ideas and technology. Just post it on your website and save yourself the cost of renting a theatre. Glitz and glam do not equate to a quality product.

  37. Am I the only one who thinks this particular cropping of the logo looks like a butt? I hope Tim Cook isn’t going to show us his butt.

    Also, my take on the 24 skus: multiple colors.

  41. well that would certainly make it easier for developers to target since it matches the iPad 2 display resolution.

  42. but what about 1280×720/16:9 ? I wonder if it will go to that. Higher DPI, still not retina. But perfect for viewing 16:9 HD movies with no wasted letterboxing.

  45. The more interesting question is will the iMacs bring support for AMD Radeon 7xxx cards or will they stick with Nvidia’s 6xx Kepler?

  52. A mini with retina display would be a new formfactor for developers, and require apps to be redesigned.

    A mini with a non-retina display, however, would work at the iPad 1 resolution ,and apps would run fine as is.

  53. it’s a waste of time and money for anyone to buy an 8 gig iPad. You would have it filled up in no time with the size that apps take up

  57. The price point of the iPad mini will be interesting. Will Apple try and compete with Google and Amazon or will they use their brand loyalty to make money from hardware sales but risk losing people to the iOS ecosystem?

  63. I’d venture a guess that we will see the rumored Apple HDTV set at this event. This is based on their adding “show” to the tagline and that the invitation sorta looks like the old tv test pattern. Also the venue… a theater. Tie it in to movie streaming and other services or make the philosophical connection to home theaters. The California Theater’s schedule page shows the event name as “Annatto Productions”. Perhaps Annatto was an internal codename? There is no information online about Annatto productions according to google searches. I’d argue that the iPad mini could function as the remote for the TV.

  64. “I’d venture a guess that we will see the rumored Apple HDTV set at this event.”

    Nope.

    🙂

    BTW, the venue is so Apple can invite more people. They’ve used it in the past. Not all that unusual a location.

  67. LMBO! I couldn’t picture it so had to go geek.

    If you’re in Chrome or Safari, right click and inspect the element. Under “element.style{}” paste this in:
    -webkit-transform:rotate(180deg);

    lol

  68. Of course it would. Touch drives the interface, ssd/hard drive is the storage. There is nothing in common between the two. You can have a touch interface without an SSD (see 10 years of Windows tablets with hard drives) – the main reasons for SSD in tiny devices is size and durability against shocks.

  69. That makes no sense whatsoever. A non-Retina iPad Mini would have the same resolution as the iPad 1 and 2, and run apps the same way. A Retina iPad Mini would have the same resolution as the Retina iPad 3, and run apps the same way. Why would one be the same as the existing models and the other be different?

  71. Every year by October Apple will bring new products or re-design (for slick and smaller) their existing ones….for holiday season….

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