Apple announces special event for September 12

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Check out our live coverage of the event.

Apple on Tuesday sent out invites for an upcoming event happening in San Francisco on September 12, 2012. The invitation I received says the event will take place at the Yerba Buena Center for the Arts at 10:00 am.

It is widely expected that Apple will announce its next generation iPhone at the event.



131 thoughts on “Apple announces special event for September 12”

  2. Is there something special to see on the artwork of the invite? I guess a huge part of all the iOS users would love to speculate/analyze all those stupid things they might see in the invite.

  13. It’s obvious: shadow of a 5 == 5 o’clock shadow == the new iPhone will have a edge sharp enough to use as a razor…

  14. I’m surprised The Loop hasn’t mentioned the AntiSec story. I was expecting Apple to release announcements for the new iPhone this week but this pales in comparison to the FBI gathering info on people across the globe.

  16. Its about dang time Apple released a 125cc city scooter.

    Enough of their lame old last season phones and computers, hipster city scoots its where its at.

  17. I had the boys down in forensics analyze the shadow. Apparently, the shape and size of the lightly hued portion of the 5 shadow is the exact dimensions of the new screen. Or not.

  18. nonono… it’s 5, as in it’s 5 o’clock somewhere, meaning it will have a beer opener and come preloaded with Jimmy Buffet songs!

  20. It’s what everybody was waiting for. The Loop got it first and some where from now a new iMac is on the horizon!! Back to the big event on September 12 2012 we are all going to see what the new iPhone looks like.

  21. Nope, 5 new form factors to simultaneously go head-to-head with Samsung and satisfy Ars’ ridiculous “10 things” piece.

    (Alternate response: 5 inch screen.)

  22. Yeah, that’s probably why Apple is inviting the world press now – to tell them that the iPhone doesn’t come out at all. sigh
    You anti-Apple trolls have hit a new all-time low.

  23. Totally nit-picking, but if this is going to be the “new iPhone” (a la iPad numbering/naming convention) then they shouldn’t have shown a number 5 in the marketing message – inconsistency!

  24. Real question is when will it ship and will it have iOS 6 in it? I don’t see how iOS 6 would not be in it… even if iOS OTA upgrades are now much easier. So, announcement on the 12th, and simultaneous launch of iPhone 5 and iOS 6?

  30. it looks a little fake..
    each graphic element has a slight left alignment, while the pay-off looks slightly right-aligned to the number 12. i don’t know, i really don’t see why they should name it “iphone 5” whilst naming as “6” the next iOS which will supposedly start shipping on the sixth generation iphone.
    i won’t take this for real until i see and hear mr. cook waving the new gadget.. 😀

  31. well…allegedly there may be a smaller form factor ipad, an iphone, maybe some ipod refreshes. so it could feasibly be 5 apple products. having said that it’s probably an iphone 5. don’t see how it is anti-apple to speculate that it might not be an iphone – it is perfectly possiblt as apple have been pretty covert and misleading in the past.

  34. It’s so obvious… Apple has received a patent on the number 5, and are going to sue every phone and keyboard maker ever.

  35. Even as the sun goes down. The battery has enough power to shave your 5 o’clock shadow with the new iPhone

  36. I’m not really too excited about the iPhone 5. I don’t really like iOS 6, especially the new maps app. I prefer Google’s street view and I don’t want to give up transit directions. I only upgraded to a 4S because I needed a 64G iPhone. I probably won’t upgrade to an iPhone 5.

    On the other hand, I really want an iPad Mini. I love the 7″ form factor.

  38. Just relax and enjoy the show. I really enjoy that part when some fans try to decode these invites just like the Revelations book. Sometimes they are really hilarious.

  40. Everyone is so “product focused.”

    My guess is that Apple is going to announce that December 5th is almost here.

  41. Yeah, how stupid do you have to get to look for clues in an invitation… oh, wait, what’s that in the shadow? Is it a number five??

  42. If Apple calls this the iPhone 5, as insinuated by the shadow, I will laugh maniacally at all who swore it would never be so.

  44. If like before…. iOS 6 will ship 2-3 days before the new iPhone, so as the servers aren’t hit all at the same time as sign up/registration/new app buying, and the new iPhone will not support an iOS lower than 6.0.0

  50. How do you not understand how Apple labels their phone line? It’s not about actual revisions, it’s about the models. The 4 and the 4S were considered one model, with two revisions.

  53. That’s what I am saying! The only thing you guys do is confusing other people with your math counting skills!

  54. The invite says 5 because the new iPhone will have 5 new big things:
    – all new design
    – new dock connector
    – new iOS
    – bigger screen
    – new chip on board!

  56. First of all, the people who actually have to ask whether or not the shadow is a 5 are complete idiots. Of course it’s a five. Second, the apple haters have their heads so firmly planted in their rears that they’re too busy calling names to CLEARLY see that it’s a 5. Third, I love apple, but what a lame ass invitation. They have more wit than what that invite communicates.

  57. or apple are announcing five new products? iphone 6th gen iPod 5th gen new ipod nano iPad mini and a new ipod shuffle

  62. I know the invitation is real simple, but what if the 12 stands for the megapixels on the camera of the iPhone 5? Just a thought, since every year there is something that stands out in the iPhone

  64. or apple are announcing five new products? iphone 6th gen iPod 5th gen new ipod nano iPad mini and a new ipod shuffle

  68. Its so funny on how many numb nutz hate pn apple they are the originators of it all ive had android before and personaly its a kids operating system so all the iphone haters kick rocks and hush up already……

  77. I’d just like to give a gigantic Nelson Muntz “HAHA” to all the people who condescendingly pointed out that it wasn’t the “iPhone 5”. I had no horse in that race, but it sure came across as extraordinarily irritating.

  80. It’s more likely that Apple would present the audience with the five horsemen of the apocalypse than five such disparate new products.

    There is no way on earth Apple are going to muddle up the introduction of the biggest and most profitable product in their history, heck of the whole tech industry’s history, by dumping a bunch of other products on-stage with it.

    This event is for the iPhone 5 alone

  82. HHhmm maybe the 12 implies for a 12 megapixel camera…oh yes yes it has to and I’m the first to figure that one out!!

  83. That shadow is nowhere near accurate. What kind of incompetents is Apple hiring these days? This would never have happened if Grover Cleveland were still alive.

  95. I REALLY don’t understand your ‘lame ass invitation’ comment. It’s just an invite stating a ‘possible’ obvious -like when they introduced the iPad 2 with the cover; the spotlight invite; the latest creation invite; the lion peeking thru an opening invite; the iPad touch invite; 1,000 songs in your pocket invite; the Big Apple invite; the guitar invite; the landmark event invite; the first 30 years invite; there’s something in the air invite; the one more thing invite…

  97. Yeah but your best friend was turning into a monster so Grover had to do it. Look it up it’s on wikipedia.

  99. Always with Apple is the subtle and the riddle. That is what others try to copy but it will take long to make it part of the culture and brand. I am ready to camp to have it.

  101. It means the next iPhone, certainly.

    As for it being named the iPhone 5… probably, but not necessarily. The image could just be a teaser about the next iPhone.

    But yeah, it’s probably called “iPhone 5.”

  102. Is that an iPhone under the 2?…I wonder, and ohh look right there, between the 1 and 2 the extra 1/2 inch. Maybe my wish of a flexible oled wraparound wrist iPhone 5 might come true…then again it could simple be the fifth anniversary..

  106. Everyone is so excited about this event, but leaked pictures and videos have been posted 3 to 5 months ago that show clearly how the next iphone 5 is. But what i’m Really concerned about is the software, the benefits that this iphone would bring me. From the first iphone that have been released until the iPhone 4S they run pretty the same thing. Same homescreen, same app icon. The only ‘minor’ difference is the processor, screen resolution, camera. I really wish that Apple brings something new in this next iphone

  110. A subtler hint than the shadowy 5 might be within that same shadow. [nerd alert] Take a look at the iPhone proportioned shadow immediately under the 2 (the top of the 5) and the negative space “extension” between the shadow of the 1 and the 2. That could, on some sort of “you’re-reading-way-too-much-into-this” level, symbolise the rumoured taller screen…

  111. The real news will be Tim levitates off of the stage, and delivers the entire keynote while hovering in midair. Mock me now (or ignore me…your choice)…just remember…you read it here first.

  112. It’s not at all likely that the ‘iPhone doesn’t come out at all’ given all the information, leaks, and historical precedent. Don’t defend a troll.

    To be clear – he isn’t suggesting an alternative meaning for the 5 – he’s suggesting that no iPhone is released.

  113. Wow, I’ve only just realised. The ‘gap’ in-between the 1 and the 2 which breaks up the 5, is actually a physically raised iPhone.

    If you zoom in really close you can clearly make out a raised iPhone.

  115. I’ve tried to post a link to a zoomed in version.

    If you look at the gap in the shadow, in-between the 1 and the 2, which breaks up the 5 – you can see that it looks like a transparent, raised, iPhone.

  116. I believe the invite also contains the expected release date; December 5th. Assuming that Apple does not try to release the new iPhone on or before black Friday.

  128. You can’t watch it Live, per Apple and their past announcements. Live Twitter comments, blogs, etc. yes, Live show, no. Full event show AFTER the announcement, yes.

  130. Well, looks like I am going to T-Mobile…. My speeds have DRAMATICALLY dropped over the last year (I am on a 4S, I was seeing 7-9 MBits in Seattle, now I am lucky if I push 3 as AT&T repurposes the “4G” GSM for LTE. My friends who have taken their iPhone 4 to T0Mo0bile see faster speed than I see on AT&T with my 4S, and I OWN my 4S outright, and on T-Mobile I won’t need to pay AT&T a freakin’ subsidy….

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    http://www.loopinsight.com/2012/09/04/apple-announces-special-event-for-september-12/

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